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Its 4,400 square feet can handle a crowd of 1,000. A few weeks ago the Garden City Hotel was back in the game, with Blu reinvented as Posh, a South Beach-Las Vegas hybrid dance club and ultralounge. ''When something like Mirage gets built, it changes the landscape of the nightclub business on Long Island,'' said Richard Bedrosian, a veteran nightclub promoter who works for Mirage and Sahara.īut the battle of the nightclubs is just heating up. In Hauppauge, Spatz turned to a gay market on Saturdays Wall Street closed. Cyberia, a club in Farmingdale, was sold and reopened as Sahara, updated with a new laser that pulsed in time to the music. Oz in West Hempstead revamped as Tabu, a lounge-dance club with beds to hang out on and a revamped rhythm-and-blues and hip-hop format. Their numbers hurting, two East Meadow clubs, Zachary's and Chelsea Street, targeted an older crowd. With the 14,000-square-foot Mirage packed like New Year's Eve even on weeknights, Blu closed its doors. ''If I built the club big enough and good enough, I would capture a fair share of the market.'' Smythe said, counting about 1,500 patrons a night Wednesday through Saturday at Mirage.
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''In this business once you open a new club you get a lot of people to come just to see what it's like, what's the music, what's the décor,'' Mr. They hooked up at three huge bars and three V.I.P lounge areas, just the way John Smythe, Mirage's 67-year-old owner, had it planned. Legions of clubgoers from all over the Island packed Mirage's sunken oval dance floor, which is surrounded by a brass railing where spectators could gather like bettors at the race track or watch the dancing on huge video screens.
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Spagnolo eventually followed the buzz to Mirage with its 24-foot vaulted ceiling, gilded King Tut columns and large golden sphinxes over the bar. ''I still went,'' she said of Blu, ''but it wasn't jam-packed.''īut a nightclub where patrons have ample room to wiggle their hips or comfortably mingle has as much cachet as last year's shoes. Spagnolo, the spa director at DeFranco Spagnolo, a hair salon in Great Neck. ''Mirage came along and they were taking their business,'' said Ms. But last year, a cavernous Egyptian-themed club called Mirage opened in Westbury and the see-and-be-seen crowd at Blu started to wither. What allows such great versatility is Mirage's porcelain stoneware, which responds to the highest quality and technical standards demanded by a constantly evolving market.EVERY Wednesday and Saturday night, 27-year-old Claudia Spagnolo of Franklin Square went to Blu, the high-dollar, high-octane nightclub at the Garden City Hotel, to drink, dance, hang out with friends and meet people. A vast product range of coverings and floors allows Mirage to meet the technical specifications of very different types of surface - small measurements, ventilated facades and raised floors.
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The solutions that Mirage designs and supplies meet the demands of any setting - from airports to shopping centres, homes and public spaces. Mirage is the ideal voice for design teams and architects as well as retailers and collaborators, which it supports through the delicate stages involved in managing projects and work sites. The company's mission is to represent the excellent quality of Italian ceramic production, and its "Made in Italy" label, throughout the world. Mirage engages a unique heritage of skill, passion and efficiency to create the best designs, no matter the size of the project. Thorough knowledge of materials, combined with hard work in research and development, has allowed Mirage to offer ever-more innovative solutions synonymous with reliability and quality. Mirage is a guarantee of stability and reliability, ensured by solid experience that has marked milestones in the development of porcelain stoneware. They place a strong focus on the latests trends and constantly carry out innovative research. The staff at Mirage have been designing new living solutions for 45 years, collaborating with more than 160 countries around the world.
#Absolut x mirage install
Through solid expertise and "know-how", Mirage is able to install ceramic solutions that can enhance any design theme in an environmentally-friendly manner. Mirage designs and produces porcelain stoneware floors and coverings for commercial, public and residential spaces.